Who We Are

New Beginnings Engineering, Inc. (NBE) is a comprehensive architectural and structural engineering firm established in 2014. Our website address is: https://nbesocal.com. We are committed to protecting your privacy and handling your personal information with care and transparency.

What Personal Data We Collect and Why We Collect It

Contact Forms and Service Inquiries

When you submit our contact form or request engineering services, we collect:

• Personal Information: Name, email address, phone number, mailing address
• Project Information: Property address, project type, timeline, budget range
• Technical Details: Lot dimensions, construction type, existing plans
• Communication Preferences: Preferred contact method and timing

Purpose: To provide engineering services, respond to inquiries, schedule consultations, and communicate about your project.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor's IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience:

Essential Cookies:

• Session management cookies
• Security and authentication cookies
• Form submission cookies

Analytics Cookies:

• Google Analytics to understand website usage patterns
• Conversion tracking for marketing effectiveness
• Heat mapping tools to improve user experience

Marketing Cookies:

• Advertising platform pixels (Facebook, Google Ads)
• Retargeting cookies for relevant advertisements
• Lead tracking and attribution cookies

Cookie Duration:

• Session cookies expire when you close your browser
• Persistent cookies may last up to 2 years
• You can manage cookie preferences through your browser settings

Newsletter and Marketing Communications

If you subscribe to our newsletter or marketing emails via Mailchimp, we collect:

• Email address
• Name (if provided)
• Subscription preferences
• Engagement data (opens, clicks, unsubscribes)

Customer Relationship Management

We use GoHighLevel CRM to manage client relationships and project communications, which may include:

• Contact information and communication history
• Project details and service preferences
• Appointment scheduling and follow-up activities
• Sales pipeline and lead tracking data

Appointment Scheduling

When you book consultations through Calendly, we collect:

• Name and contact information
• Preferred appointment times
• Project type and basic requirements
• Time zone and scheduling preferences

Analytics and Website Usage

We collect anonymous usage data using Google Analytics, Google Tag Manager, Facebook Pixel, and Google Ads including:

• Pages visited and time spent on site
• Referral sources and search terms
• Device type, browser, and operating system
• Geographic location (city/state level only)
• IP address (anonymized for analytics)
• Conversion tracking for marketing campaigns
• Social media advertising effectiveness

How We Use Your Information

We use collected information to:

• Provide engineering and architectural services
• Respond to service inquiries and schedule consultations
• Process project proposals and contracts
• Communicate about your project status and updates
• Send newsletters and marketing communications (with consent)
• Improve our website and services
• Comply with legal and regulatory requirements
• Prevent fraud and ensure security

Legal Basis for Processing (GDPR)

For users in the European Union, we process personal data based on:

• Consent: Newsletter subscriptions, marketing communications
• Contractual Necessity: Providing engineering services
• Legitimate Interest: Website analytics, security, business communications
• Legal Obligation: Professional licensing requirements, building code compliance

Who We Share Your Data With

Service Providers and Partners

• Mailchimp (email marketing and newsletter services)
• GoHighLevel (customer relationship management and communication)
• Calendly (appointment scheduling and calendar management)
• Google Analytics & Tag Manager (website analytics and tracking)
• Facebook/Meta (advertising and conversion tracking)
• Google Ads (advertising and conversion tracking)
• Web hosting providers (website hosting and data storage)
• Professional consultants (architects, contractors, building departments as needed for your project)

Legal Requirements

We may disclose information when required by:

• Valid legal processes (subpoenas, court orders)
• Professional licensing boards and regulatory agencies
• Building departments and municipal authorities (for permit submissions)
• Insurance providers (for professional liability coverage)

Business Transfers

In the event of a merger, acquisition, or sale of business assets, personal information may be transferred to the acquiring entity.

International Data Transfers

As a California-based business serving clients nationwide, your data may be transferred to and stored in different states. We ensure appropriate safeguards are in place for any international data transfers.

How Long We Retain Your Data

• Project Files: We retain engineering project files and client communications for 10 years minimum to comply with professional licensing requirements and potential liability claims.
• Marketing Data: Newsletter subscriptions and marketing preferences are retained until you unsubscribe.
• Website Data: Comments and user accounts are retained indefinitely unless deletion is requested.
• Analytics Data: Website usage data is retained for 26 months in Google Analytics.
• Legal Requirements: Some data may be retained longer to comply with legal, regulatory, or professional obligations.

Your Rights and Choices

All Users

• Access: Request a copy of personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Portability: Receive your data in a machine-readable format
• Objection: Object to certain types of data processing

California Residents (CCPA Rights)

Under the California Consumer Privacy Act, you have the right to:

• Know what personal information we collect and how it's used
• Delete personal information (with certain exceptions)
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

EU Residents (GDPR Rights)

• Right to withdraw consent at any time
• Right to restrict processing in certain circumstances
• Right to data portability
• Right to file complaints with supervisory authorities

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data transmission via SSL/TLS encryption
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Updates: Security software and system updates
• Staff Training: Regular privacy and security training for team members
• Backup Procedures: Secure data backup and recovery systems

Third-Party Services

Our website integrates with third-party services that have their own privacy policies:

• Mailchimp Privacy Policy
• GoHighLevel Privacy Policy
• Calendly Privacy Policy
• Google Privacy Policy
• Google Ads Privacy Policy
• Facebook Privacy Policy

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications to active clients (for significant changes)
• Providing notice during your next service interaction

Professional and Regulatory Compliance

As a licensed engineering firm, we are subject to:

• Professional Engineering Licensing Requirements in multiple states
• Professional Liability Insurance documentation requirements
• Building Code Compliance and permit submission requirements
• Client Confidentiality obligations under professional engineering ethics

Data Breach Procedures

California "Shine the Light" Disclosure

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.